LATEST SIGNING: Soft as Snow

We've been sitting on this for a little while, so we're delighted to finally be announcing the latest addition to our roster, Soft as Snow. OK, we know they're not the first artist on our roster with the word 'Snow' in their name, but we should point out that, apart from being signed to Houndstooth, they are unrelated to Throwing Snow / Snow Ghosts.

In fact, Soft as Snow are a Norwegian duo who make experimental pop for the interplanetary set, echoing the sounds of minimal wave and early Warp releases. Their approach to music making is hands-on; avoiding laptops in favour of analogue synths, drum machines and samplers, mixed with idiosyncratic vocals and heavily processed guitars. Soft as Snow is Oda Egjar Starheim and Øystein Monsen’s first electronic venture, yet their collaboration was initiated years ago through art related performances and projects  – including creating their own utopic art and music festival in the Swedish forest, and performing at events in cities such as London (where they are now based) and Oslo.

Their debut release is the 'Glass Body' EP, and you can stream the title track over on The FADER, who decribe Soft as Snow's music as having "an inner strength that curls and coils skyward, shooting lasers into infinity." The 6-track EP is released on 21st July, and you can order your 12" copy from the Houndstooth store now.